tag:blogger.com,1999:blog-79506017483201102622024-02-07T19:10:26.083-08:00L'inconscient a la publicitatUnknownnoreply@blogger.comBlogger8125tag:blogger.com,1999:blog-7950601748320110262.post-51083963015240671702014-01-07T16:10:00.001-08:002014-01-08T02:17:44.584-08:00TDR finalitzat!<div class="MsoNormal">
Després de molt
esforç i treball el nostre TDR ja està acabat! Aquí us deixem el PDF perquè el
pugueu veure!</div>
<div class="MsoNormal">
<br />
<br /></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7950601748320110262.post-59373753827317977772013-12-26T12:25:00.001-08:002013-12-26T12:25:31.355-08:00Nadal de TDR<div class="MsoNormal">
<span lang="CA">Bon nadal!!! Aquests
últims dies em quasi enllestit la part teòrica, només queda algun punt solt. I
pel que fa a la part practica ja tenim l’idea de l’espot i del cartell, i demà
ho gravarem! Ho hem planificat tot perquè així poder lluir la nostra part teòrica
i tot el que hem après a través de l’espot. A més ja tenim anuncis escollits per
analitzar. Aquí us deixem un d’ells, en sabríeu?<br /> Passeu unes bones festes!!!</span></div>
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<br /></div>
<div class="MsoNormal">
<br /><span lang="CA"></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2yCXRxcG_KuHH7aPumZPPHN6PEIiGXE4SY8Lkcv0oCb3gef4fiSvMkLhoMfWr4GQDHJzMXNqPLcmxZvOufRjYuzKH0_cx_WnyIrpDc1JbNaB-DJe2Cpe2KkHlYovgQdVsbLiaD4b5Obc/s1600/images.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="207" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2yCXRxcG_KuHH7aPumZPPHN6PEIiGXE4SY8Lkcv0oCb3gef4fiSvMkLhoMfWr4GQDHJzMXNqPLcmxZvOufRjYuzKH0_cx_WnyIrpDc1JbNaB-DJe2Cpe2KkHlYovgQdVsbLiaD4b5Obc/s320/images.jpg" width="320" /></a></div>
<o:p></o:p>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7950601748320110262.post-25505210432023985502013-12-08T14:02:00.001-08:002013-12-08T14:02:15.412-08:00Començem la part pràctica.<br />
<b>Hola, hola a tots!!</b><br />
<br />
Una setmana més, tornem a ser-hi aquí.<br />
En quant a la part teorica, ja la tenim quasi acabada. Ens queden alguns punts de l'inconscient, juntar-ho tot i posar-ho tot d'acord amb el manual d'estil. També analitzarem uns quants anuncis i els classificarem a la nostra teoria. Hem dedicat molt de temps a la part teòrica aquesta setmana per així poder tancar-la una mica i poder dedicar més temps a la part pràctica, i així ha sigut.<br />
<br />
La nostra part pràctica constarà d'un espot publicitari, la introducció ja la tenim feta. Ara el que tenim en procès es la planificació de l'anunci, és a dir, les diferents escenes que hi hauran.<br />
El que volem anunciar, és un pintallavis, i ho farem aplicant tota la nostra teoria, perquè surti un bon espot.<br />
<br />
Això es tot, us avançarem més durant aquesta setmana o la setmana vinent.<br />
<br />
Gràcies!!!<br />
<br />
<img height="320" src="http://lh3.ggpht.com/_lG1k5e9phv8/TJaSDF7gsKI/AAAAAAAAJf8/H6HkavkvgVk/pintalabios%20rojo%5B4%5D.jpg" width="320" />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7950601748320110262.post-17487644744762199322013-11-26T14:08:00.001-08:002013-11-26T14:08:10.417-08:00Ja hi tornem a ser aquí!!!<br />
<br />
Aquestes últimes setmanes han sigut bastant dures, hem tingut molts examens i no hem pogut dedicar molt temps al treball però ara ja tornem a avançar feina.<br />
Hem consultat a la biblioteca i hem agafat llibres nous com, per exemple; "<i>Principios de la publicidad" </i>, "<i>Estrategias y técnicas de comunicación" </i>de Inma Rodríguez Ardura i <i>"Freud"</i> de Ruth Berry.<br />
<br />
Estem avançant bastant la part psicològica del treball, la del inconscient i les estratègies i pasos que hem de seguir per fer un anunci. Això ens servirà per començar a plantejar seriament la part pràctica.<br />
<br />
Ja sabem més o menys com serà l'anunci i tenim el producte que anunciarem però hem d'acabar de planificar-ho be.<br />
<br />
Fins la propera setmana!!Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7950601748320110262.post-50797067145773498762013-11-04T12:22:00.000-08:002013-11-04T12:31:36.860-08:00Una setmana més...Hola a tots, ja tornem a ser aquí!<br />
<br />
Poc a poc anem avançant, sense pressa però sense pausa.<br />
S'ha de dir que és molt difícil compaginar el treball amb les altres assignatures però l'anem avançant sempre que tenim una estona!<br />
Hem començat a organitzar el treball i a posar-ho tot com diu al dossier de tècniques de recerca: lletres, marges, títols, notes a peu de pàgina..., ja que si no ho fem així al final tindríem molta materia per posar-a tota bé com diu al dossier.<br />
També hem afegit bastants fotos a les nostres explicacions, ja que com és un treball sobre publicitat creiem que és interessant anar posant fotografies al treball que ajudin a explicar els diferents punts.<br />
Aquesta és una d'elles on podem apreciar una de les maneres amb que es promociona McDonalds.. <br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRyrInZXo4vmFjOREqHRJmm9mBy2TUumPmiHgAiWFVCLg58vR6yIN4twFvaRZAf10eNOj8T-Ig3vviTSK7jcJW0ELfT4WUb21ZcFQHhRa4RmaGPxwMIhOgvv-6Akw6chduUftBVifxIG8/s1600/publicidad-exterior-ambientmacdonalds11.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="289" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRyrInZXo4vmFjOREqHRJmm9mBy2TUumPmiHgAiWFVCLg58vR6yIN4twFvaRZAf10eNOj8T-Ig3vviTSK7jcJW0ELfT4WUb21ZcFQHhRa4RmaGPxwMIhOgvv-6Akw6chduUftBVifxIG8/s320/publicidad-exterior-ambientmacdonalds11.jpg" width="320" /> </a></div>
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<br />
<div class="MsoNormal" style="line-height: normal;">
<i><span style="mso-ansi-language: ES;">¡ Qué inmenso trabajo es necesario tomarse para modelar cada una de las
frases hasta convertirla en un aguzado anzuelo que se clave en la memoria del
lector y arranque de su bolsillo la moneda recalcitrante !</span></i></div>
<div class="MsoListParagraph" style="line-height: normal; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<span style="mso-ansi-language: ES; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: Calibri; mso-hansi-font-family: Calibri;"><span style="mso-list: Ignore;">-<span style="font: 7.0pt "Times New Roman";"> -<b>
</b></span></span></span><b><span style="mso-ansi-language: ES;">Aldous Huxley
</span></b></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7950601748320110262.post-49104326307746757602013-10-23T16:47:00.002-07:002013-10-23T16:51:12.219-07:00Tercera setmana<div style="margin-bottom: .0001pt; margin: 0cm;">
<span lang="CA"><span style="font-family: Arial, Helvetica, sans-serif;">Bona tarda!<o:p></o:p></span></span></div>
<div style="margin: 0cm 0cm 0.0001pt;">
<span lang="CA"><span style="font-family: Arial, Helvetica, sans-serif;">El dimecres passat
vam tenir una reunió amb el nostre tutor, i també coordinador de batxillerat,
Joan Albert. Aquest<a href="http://www.youtube.com/watch?v=PVRA_u-E3ZM"> </a>a ens va servir per poder modificar l’índex i aproximar-lo
cada vegada més al que volem que figuri en el treball de recerca. Vam canviar
l'ordre d'alguns punts, però per el que ens va dir ell està bastant
detallat. <o:p></o:p></span></span></div>
<div style="margin: 0cm 0cm 0.0001pt;">
<span lang="CA"><span style="font-family: Arial, Helvetica, sans-serif;">Aquesta setmana l'hem
aprofitat per avançar la part teòrica del punt d’història on parlem de les
diferents etapes per les que ha passat la publicitat. A més de finalitzar el
punt del pensament creatiu. <o:p></o:p></span></span></div>
<br />
<div style="margin-bottom: .0001pt; margin: 0cm;">
<span lang="CA"><span style="font-family: Arial, Helvetica, sans-serif;">Fa temps vam veure un documental de la
cadena TV3, titulat "No pensi, compri!" on parlaven del neuro-marketing, i de com les empreses
manipulaven el cervell dels consumidors
a través de la publicitat. Aquest documental a més de servir-nos com medi per
agafar informació del tema, també va ser una de les causes per les que vam escollir aquest tema pel nostre
treball. Aquí us ho deixem perquè vosaltres també ho pugueu veure: </span></span><a href="http://www.youtube.com/watch?v=PVRA_u-E3ZM" style="font-family: Arial, Helvetica, sans-serif;" target="_blank">No pensi, compri!</a><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">Fins la setmana que ve!</span></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7950601748320110262.post-6868315730923178372013-10-13T12:13:00.003-07:002013-10-23T17:07:04.566-07:00Segona setmanaUna setmana més... <br />
<br />
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Durant aquests dies hem continuat avançant la part teòrica, ens hem centrat
en desenvolupar el punt del pensament creatiu relacionant-lo amb la psicoanàisi
i la publicitat.<br />
<br />
<br />
Hem seguit les indicacions del tutor i hem detallat més el índex que fins
ara el teniem molt general encara que no tenim clar que aquest hagi de ser el
definitiu ja que a mesura que anem completant el treball ens sorgeixen noves
idees i diferents maneres de fer-ho, en tot cas, així es com el tenim
actualment:<br />
<br />
<span style="font-family: Arial, Helvetica, sans-serif;"> </span><br />
<div class="MsoListParagraphCxSpFirst" style="margin-left: 18.0pt; mso-add-space: auto; mso-list: l2 level1 lfo1; text-indent: -18.0pt;">
<span style="font-family: Arial, Helvetica, sans-serif;"><span lang="CA" style="line-height: 115%;"><span style="mso-list: Ignore;">1.<span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></span><span lang="CA" style="line-height: 115%;">La comunicació humana.</span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 39.6pt; mso-add-space: auto; mso-list: l0 level2 lfo2; text-indent: -21.6pt;">
<span style="font-family: Arial, Helvetica, sans-serif;"><span lang="CA" style="line-height: 115%;"><span style="mso-list: Ignore;">1.1.<span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></span><span lang="CA" style="line-height: 115%;">Procés de comunicació.</span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l1 level2 lfo3; text-indent: -18.0pt;">
<span style="font-family: Arial, Helvetica, sans-serif;"><span lang="CA" style="line-height: 115%;"><span style="mso-list: Ignore;"> 1.2<span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><span lang="CA" style="line-height: 115%;">.
La publicitat com a procés de comunicació.</span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 18.0pt; mso-add-space: auto; mso-list: l2 level1 lfo1; text-indent: -18.0pt;">
<span style="font-family: Arial, Helvetica, sans-serif;"><span lang="CA" style="line-height: 115%;"><span style="mso-list: Ignore;">2.<span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></span><span lang="CA" style="line-height: 115%;">Què es la publicitat?</span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 18.0pt; mso-add-space: auto; mso-list: l2 level1 lfo1; text-indent: -18.0pt;">
<span style="font-family: Arial, Helvetica, sans-serif;"><span lang="CA" style="line-height: 115%;"><span style="mso-list: Ignore;">3.<span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></span><span lang="CA" style="line-height: 115%;">Història i filosofia de la
publicitat (ETAPES).</span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 18.0pt; mso-add-space: auto;">
<span lang="CA" style="font-family: Arial, Helvetica, sans-serif; line-height: 115%;">3.1. <span style="mso-spacerun: yes;"> </span>Primera etapa:
el producte novetat. (1860-1880)</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 18.0pt; mso-add-space: auto;">
<span lang="CA" style="font-family: Arial, Helvetica, sans-serif; line-height: 115%;">3.2. <span style="mso-spacerun: yes;"> </span>Segona etapa: el
producte és el millor. (1880-1990)</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 18.0pt; mso-add-space: auto;">
<span lang="CA" style="font-family: Arial, Helvetica, sans-serif; line-height: 115%;">3.3.<span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span>Tercera etapa: la redacció argumentativa.
(1900-1925)</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 18.0pt; mso-add-space: auto;">
<span lang="CA" style="font-family: Arial, Helvetica, sans-serif; line-height: 115%;">3.4.<span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span>Quarta etapa: la Reason Why. (1925-1960)</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 18.0pt; mso-add-space: auto;">
<span lang="CA" style="font-family: Arial, Helvetica, sans-serif; line-height: 115%;">3.5.<span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span>Cinquena etapa: L’USP. (1945-1960)</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 18.0pt; mso-add-space: auto;">
<span lang="CA" style="font-family: Arial, Helvetica, sans-serif; line-height: 115%;">3.6. <span style="mso-spacerun: yes;"> </span>Sisena etapa: el
boom de la psicologia. (1960-1975)</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 18.0pt; mso-add-space: auto;">
<span lang="CA" style="font-family: Arial, Helvetica, sans-serif; line-height: 115%;">3.7. <span style="mso-spacerun: yes;"> </span>Setena etapa: la
imatge de marca. (1975-1985)</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 18.0pt; mso-add-space: auto;">
<span lang="CA" style="font-family: Arial, Helvetica, sans-serif; line-height: 115%;">3.8. <span style="mso-spacerun: yes;"> </span>Vuitena etapa:
la personalitat de marca. (1895-1995)</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 18.0pt; mso-add-space: auto;">
<span lang="CA" style="font-family: Arial, Helvetica, sans-serif; line-height: 115%;">3.9. <span style="mso-spacerun: yes;"> </span>Novena etapa: la
reputació de marca. (1995-2000)</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 18.0pt; mso-add-space: auto;">
<span lang="CA" style="font-family: Arial, Helvetica, sans-serif; line-height: 115%;">3.10. Desena etapa: la marca xarxa. (2000-...)</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 18.0pt; mso-add-space: auto; mso-list: l2 level1 lfo1; text-indent: -18.0pt;">
<span style="font-family: Arial, Helvetica, sans-serif;"><span lang="CA" style="line-height: 115%;"><span style="mso-list: Ignore;">4.<span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></span><span lang="CA" style="line-height: 115%;">Diferents tipus de publicitat.</span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 18.0pt; mso-add-space: auto; mso-list: l2 level1 lfo1; text-indent: -18.0pt;">
<span style="font-family: Arial, Helvetica, sans-serif;"><span lang="CA" style="line-height: 115%;"><span style="mso-list: Ignore;">5.<span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></span><span lang="CA" style="line-height: 115%;">Noves tendències del llenguatge
publicitari</span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 18.0pt; mso-add-space: auto; mso-list: l2 level1 lfo1; text-indent: -18.0pt;">
<span style="font-family: Arial, Helvetica, sans-serif;"><span lang="CA" style="line-height: 115%;"><span style="mso-list: Ignore;">6.<span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></span><span lang="CA" style="line-height: 115%;">El pensament creatiu</span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 39.6pt; mso-add-space: auto; mso-list: l2 level2 lfo1; text-indent: -21.6pt;">
<span style="font-family: Arial, Helvetica, sans-serif;"><span lang="CA" style="line-height: 115%;"><span style="mso-list: Ignore;">6.1<span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></span><span lang="CA" style="line-height: 115%;">La creació publicitària</span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 18.0pt; mso-add-space: auto; mso-list: l2 level1 lfo1; text-indent: -18.0pt;">
<span style="font-family: Arial, Helvetica, sans-serif;"><span lang="CA" style="line-height: 115%;"><span style="mso-list: Ignore;">7.<span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></span><span lang="CA" style="line-height: 115%;">Diferents medis publicitaris. (TV,
Internet, radio, revistes...)</span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 18.0pt; mso-add-space: auto; mso-list: l2 level1 lfo1; text-indent: -18.0pt;">
<span style="font-family: Arial, Helvetica, sans-serif;"><span lang="CA" style="line-height: 115%;"><span style="mso-list: Ignore;">8.<span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></span><span lang="CA" style="line-height: 115%;">El llenguatge publicitari</span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 18.0pt; mso-add-space: auto; mso-list: l2 level1 lfo1; text-indent: -18.0pt;">
<span style="font-family: Arial, Helvetica, sans-serif;"><span lang="CA" style="line-height: 115%;"><span style="mso-list: Ignore;">9.<span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></span><span lang="CA" style="line-height: 115%;">Estratègies i tàctiques.</span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 18.0pt; mso-add-space: auto; mso-list: l2 level1 lfo1; text-indent: -18.0pt;">
<span style="font-family: Arial, Helvetica, sans-serif;"><span lang="CA" style="line-height: 115%;"><span style="mso-list: Ignore;">10.<span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><span lang="CA" style="line-height: 115%;">L’inconscient
psicològic</span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 39.6pt; mso-add-space: auto; mso-list: l2 level2 lfo1; text-indent: -21.6pt;">
<span style="font-family: Arial, Helvetica, sans-serif;"><span lang="CA" style="line-height: 115%;"><span style="mso-list: Ignore;">10.1<span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><span lang="CA" style="line-height: 115%;"><span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span>El
concepte d’inconscient</span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 18.0pt; mso-add-space: auto; mso-list: l2 level1 lfo1; text-indent: -18.0pt;">
<span style="font-family: Arial, Helvetica, sans-serif;"><span lang="CA" style="line-height: 115%;"><span style="mso-list: Ignore;">11.<span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><span lang="CA" style="line-height: 115%;">¿Som
conscients de tot el que percebem?</span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 39.6pt; mso-add-space: auto; mso-list: l2 level2 lfo1; text-indent: -21.6pt;">
<span style="font-family: Arial, Helvetica, sans-serif;"><span lang="CA" style="line-height: 115%;"><span style="mso-list: Ignore;">11.1<span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><span lang="CA" style="line-height: 115%;"><span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span>Percepció
subliminal</span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 39.6pt; mso-add-space: auto; mso-list: l2 level2 lfo1; text-indent: -21.6pt;">
<span style="font-family: Arial, Helvetica, sans-serif;"><span lang="CA" style="line-height: 115%;"><span style="mso-list: Ignore;">11.2<span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><span lang="CA" style="line-height: 115%;"><span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span>Transmissió
y experiència del que percebem</span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 39.6pt; mso-add-space: auto; mso-list: l2 level2 lfo1; text-indent: -21.6pt;">
<span style="font-family: Arial, Helvetica, sans-serif;"><span lang="CA" style="line-height: 115%;"><span style="mso-list: Ignore;">11.3<span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><span lang="CA" style="line-height: 115%;"><span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span>Percebem
més del que recordem</span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 18.0pt; mso-add-space: auto; mso-list: l2 level1 lfo1; text-indent: -18.0pt;">
<span style="font-family: Arial, Helvetica, sans-serif;"><span lang="CA" style="line-height: 115%;"><span style="mso-list: Ignore;">12.<span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><span lang="CA" style="line-height: 115%;">Influx
de la estimulació subliminal en la experiència conscient.</span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 39.6pt; mso-add-space: auto; mso-list: l2 level2 lfo1; text-indent: -21.6pt;">
<span style="font-family: Arial, Helvetica, sans-serif;"><span lang="CA" style="line-height: 115%;"><span style="mso-list: Ignore;">12.1<span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><span lang="CA" style="line-height: 115%;"><span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span>Factors
preconscients en la percepció</span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 39.6pt; mso-add-space: auto; mso-list: l2 level2 lfo1; text-indent: -21.6pt;">
<span style="font-family: Arial, Helvetica, sans-serif;"><span lang="CA" style="line-height: 115%;"><span style="mso-list: Ignore;">12.2<span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><span lang="CA" style="line-height: 115%;"><span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span>Efectes
subliminals en les imatges ambigües </span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 18.0pt; mso-add-space: auto; mso-list: l2 level1 lfo1; text-indent: -18.0pt;">
<span style="font-family: Arial, Helvetica, sans-serif;"><span lang="CA" style="line-height: 115%;"><span style="mso-list: Ignore;">13.<span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><span lang="CA" style="line-height: 115%;">Estimulació
subliminal y necessitats humanes.</span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 39.6pt; mso-add-space: auto; mso-list: l2 level2 lfo1; text-indent: -21.6pt;">
<span style="font-family: Arial, Helvetica, sans-serif;"><span lang="CA" style="line-height: 115%;"><span style="mso-list: Ignore;">13.1<span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><span lang="CA" style="line-height: 115%;"><span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span>Necessitats
humanes i comportament</span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 39.6pt; mso-add-space: auto; mso-list: l2 level2 lfo1; text-indent: -21.6pt;">
<span style="font-family: Arial, Helvetica, sans-serif;"><span lang="CA" style="line-height: 115%;"><span style="mso-list: Ignore;">13.2<span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><span lang="CA" style="line-height: 115%;"><span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span>Subestimulació
y necessitats </span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 39.6pt; mso-add-space: auto; mso-list: l2 level2 lfo1; text-indent: -21.6pt;">
<span style="font-family: Arial, Helvetica, sans-serif;"><span lang="CA" style="line-height: 115%;"><span style="mso-list: Ignore;">13.3<span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><span lang="CA" style="line-height: 115%;"><span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span>La
motivació sexual humana</span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 39.6pt; mso-add-space: auto; mso-list: l2 level2 lfo1; text-indent: -21.6pt;">
<span style="font-family: Arial, Helvetica, sans-serif;"><span lang="CA" style="line-height: 115%;"><span style="mso-list: Ignore;">13.4<span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><span lang="CA" style="line-height: 115%;"><span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span>Subestímuls
y revolució sexual</span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 18.0pt; mso-add-space: auto; mso-list: l2 level1 lfo1; text-indent: -18.0pt;">
<span style="font-family: Arial, Helvetica, sans-serif;"><span lang="CA" style="line-height: 115%;"><span style="mso-list: Ignore;">14.<span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><span lang="CA" style="line-height: 115%;">¿La
propaganda subliminal pot generar transtorns de conducta?</span></span></div>
<div class="MsoListParagraphCxSpLast" style="margin-left: 39.6pt; mso-add-space: auto; mso-list: l2 level2 lfo1; text-indent: -21.6pt;">
<span style="font-family: Arial, Helvetica, sans-serif;"><span lang="CA" style="line-height: 115%;"><span style="mso-list: Ignore;">14.1<span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><span lang="CA" style="line-height: 115%;"> Propaganda oculta</span></span></div>
<div class="MsoListParagraphCxSpLast" style="margin-left: 39.6pt; mso-add-space: auto; mso-list: l2 level2 lfo1; text-indent: -21.6pt;">
<br /></div>
<div class="MsoListParagraphCxSpLast" style="margin-left: 39.6pt; mso-add-space: auto; mso-list: l2 level2 lfo1; text-indent: -21.6pt;">
<br /></div>
<span class="null"><span lang="CA" style="mso-ansi-language: CA;">Per altre banda,
estem buscant telèfons d'alguna agència publicitària que ens pugui ajudar a
resoldre els dubtes que ens vagin sorgint al llarg d'aquest mes i hem trobat
una a Barcelona. Esperarem a estar una mica més informades del tema i trucarem
per veure si estan disposats a col·laborar. </span></span><br />
<br />
<span class="null"><span lang="CA" style="mso-ansi-language: CA;">Fins a la
propera entrada!!!</span></span><br />
<span class="null"><span lang="CA" style="mso-ansi-language: CA;"></span></span><br />
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="separator" style="clear: both; text-align: center;">
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<![endif]-->Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7950601748320110262.post-13450633926908811062013-10-07T08:21:00.000-07:002013-10-07T08:22:52.729-07:00Introducció + Primeres setmanes<div class="MsoNormal">
<span lang="CA"><span style="font-family: Arial, Helvetica, sans-serif;">Hola a tothom!<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="CA"><span style="font-family: Arial, Helvetica, sans-serif;">Benvinguts al blog
del nostre treball de recerca. Som la Eva, la Carla i la Nadia i durant els pròxims
quatre mesos anirem informant a través d’entrades de tots els avenços que
anirem fent en la nostra investigació.<o:p></o:p></span></span></div>
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<span lang="CA"><span style="font-family: Arial, Helvetica, sans-serif;">El tema escollit
és:<b> </b>L’inconscient a la publicitat.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="CA"><span style="font-family: Arial, Helvetica, sans-serif;">El tema de
l’inconscient ens cridava molt l’atenció des d’un principi i vam pensar que
relacionar-lo amb la publicitat seria interessant.<o:p></o:p></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span lang="CA">A partir d’aquest treball intentarem descobrir i mostrar els secrets de
la publicitat, de quina manera els publicistes ens manipulen, quines
estratègies utilitzen per fer-ho, fins a quin punt estem rodejats de
publicitat, com ens afecta en les diferent etapes de la nostra vida...Serà
difícil i necessitarem molt esforç perquè surti bé però farem tot el possible
per obtenir bons resultats. Esperem que us agradi! </span></span></div>
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<span lang="CA"><span style="font-family: Arial, Helvetica, sans-serif;">Ja hem començat a
buscar informació i a desenvolupar alguns dels punts del nostre índex, el
qual encara no el tenim del tot clar,
quan el tinguem ja us ho ensenyarem!<o:p></o:p></span></span></div>
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<span lang="CA"><span style="font-family: Arial, Helvetica, sans-serif;">Aquest estiu vam
visitar les biblioteques de la ciutat i vam escollir alguns llibres sobre
publicitat en general que ens van semblar útils. La veritat es que ens han
servit per avançar una mica en la nostra part teòrica i ajudar-nos més o menys
en com volem plantejar el treball. <o:p></o:p></span></span></div>
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<span lang="CA"><span style="font-family: Arial, Helvetica, sans-serif;">Els dies 16,17 i 18
de setembre vam assistir a les classes de tècniques de Recerca, nou intenses
hores en les que vam veure quins son els passos que s’han de seguir per fer un
bon treball i alguns exemples de presentacions orals d’altres nois i noies.<o:p></o:p></span></span></div>
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<span lang="CA"><span style="font-family: Arial, Helvetica, sans-serif;">El dimarts passat
vam anar a les biblioteques de la UAB, concretament, la de comunicació. Allà
també vam trobar llibres amb una gran quantitat d’informació, sobretot sobre la
publicitat subliminal, que de tots els ítems que volem tractar, és el que més
ens crida l’atenció i en el que més ens volem centrar.<o:p></o:p></span></span></div>
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<span lang="CA"><span style="font-family: Arial, Helvetica, sans-serif;">En quant a la part
pràctica vam pensar que seria interessant intentar crear un spot publicitari.<o:p></o:p></span></span></div>
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<span lang="CA"><span style="font-family: Arial, Helvetica, sans-serif;">Anirem
mantenint-vos informats! Bona setmana! <o:p></o:p></span></span></div>
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